Google is currently doing something few companies had the guts to do: spending efforts, time and money in order to speed up the Internet, benefiting billions of web surfers around the world. The speed of the web sites is not only important for the surfer’s well being, but studies have shown that faster sites have better user retention and activity, generate higher revenues and have lower costs.
The Firefox plugin “Page Speed”, Google Public DNS and a new Analytics code were the three major measures taken by Google in the end of 2009 in order to speed up the Internet. If webmasters use all the new Google improvements, they will be able to identify their sites flaws and correct them, thus, helping every Internet user.
Although there is a financial reason behind this, this kind of action actually help everybody, since all the world is based on the Internet nowadays. We hope we can experience some time saving soon with a faster Internet.
